It's being reported that Apple's iPhone 6 is currently in the midst of testing within the confines of the company's top-secret Cupertino campus in California.
According to Daily Mail, iPhone app makers are claiming that they've seen the device downloading and obtaining its software, which is raising hopes that the product could be rolled out sooner than many are thinking.
To top it off, the respective developers are also stating that they've witnessed a "major new version of the phone's software on the device."
"One developer showed us that Apple has been testing hardware relating to a new 'iPhone6, 1' identifier, powered by a device running iOS 7, which is expected to be released by Apple in the middle part of this year," developers told The Next Web blog.
However, the developers have yet to find out details on the newest features of the device.
Michael Gartenberg, a technology analyst, did take to Twitter to highlight that all major technology firms would indeed be testing new products.
"Breaking. Apple, Google & Microsoft are all likely testing new products. #OMG #scoop.'
To add to the legitimacy, the web address used was supposedly from Apple's campus in Cupertino.
A Chinese site had claimed in November that Apple would begin trial production of the iPhone 6 in December, but no details have yet to come out regarding those recent plans.
It's being estimated that the full rollout of the iPhone 5s should start up as early as Q1 of 2013. It's also rumored that Apple will be developing a second-generation iPad mini with an even higher resolution screen that could hit the market this year.
Apple's new devices will likely be the first ones with its software and hardware overlooked by British design chief Sir Jonathan Ive.