In case you didn't think she could get any bigger, Taylor Swift is now getting her own TV channel.
AT&T's DirecTV Now is a new streaming service set to launch Wednesday where internet users can subscribe for as low at $35 per month. Among the various channels included in this service is Taylor Swift Now, a channel devoted exclusively to the country-pop superstar.
Taylor Swift Now includes her music videos, concert performances, behind-the-scenes clips and will also serve as "a new destination for unique and never seen videos". While the DirecTV Now service is set to launch on Wednesday, Taylor Swift Now is expected to arrive some time in the next few weeks, with no release date announced yet.
— AT&T (@ATT) November 28, 2016
This is part of Swift's deal with DirecTV, with the 1989 singer set to perform at the company's annual pre-Super Bowl event in February.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," AT&T Entertainment Group CEO John Stankey said in a statement in October. "And we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best."
Swift's fans have been tweeting their excitement over Taylor Swift Now, with many hoping that new music is coming soon:
SO excited to see what Taylor Swift Now holds for us
— sarah (@xoxo_swifts) November 29, 2016
Taylor Swift Now is making me believe that there's possibility that taylor will finally release something y'all IM SO EXCITED ASDFHJKLFF
— maria (@swiftcutelover) November 29, 2016
— Amelia Saleta (@ASaleta) November 29, 2016
— Taylor Swift Now (@TaylorSwiftN0W) November 29, 2016
TAYLOR SWIFT NOW IS COMING pic.twitter.com/H9gaYTOP1D
— Taylor Swift Brasil (@taylorswiftbr) November 28, 2016
AT&T and DirecTV will be launching exclusive content on the new Taylor Swift Now channel launching soon! pic.twitter.com/p6vEEowTIA
— Taylor Swift Web (@TaySwiftdotcom) November 29, 2016