Well-behaved women rarely make history, and this case exactly proves it. The raunchy comedy Girls Trip follows Regina Hall, Queen Latifah,Tiffany Haddish, and Jada Pinkett Smith on a weekend's adventure to the Essence Festival in New Orleans. The girls behave 'bad' but oh boy, they had fun and so did the audience on this first weekend. Looks like Hollywood should pay attention.
Girls Trip reportedly took in $30.4 million this weekend, this represents the largest opening weekend for a live-action comedy so far in 2017. The movie is placed as No. 2 behind Christopher Nolan's Dunkirk, which opened to $50.5 million. Just Girls Trip cost around $20 million to produce, while Dunkirk had a budget of $100 million.
Why is everyone so surprised? It's been a while since a movie challenged Hollywood's assumption that an Afro American cast movie wouldn't resonate to a wider audience. This has been proved wrong. African Americans made up 51 percent of ticket buyers, followed by Caucasians 38 percent, according to PostTrak.
Universal president of domestic distribution Nick Carpou said although it is true that Hollywood has viewed films with black leads as having limited appeal, times are changing. Get Out and Hidden Figures also prove this.
"What makes me so proud about this weekend is not only the numbers and how we showed up, but to showing how when we click together what we can do togehter. Thats what I am most proud of," Jada Pinkett said on Twitter.
— #GirlsTrip (@girlstripmovie) May 10, 2017
The power of U.N.I.T.Y ! pic.twitter.com/YIyCGtVmRF — Jada Pinkett Smith (@jadapsmith) July 24, 2017
Thank you @Comediennemspat for the support I Love you A post shared by Tiffany Haddish (@tiffanyhaddish) on Jul 23, 2017 at 3:45pm PDT
History: Film centering four black women having fun with no big cause, mission, problem or catastrophe hits big at box office. Hollywood: pic.twitter.com/nlqGSGogZ2 — Ava DuVernay (@ava) July 23, 2017