Taylor Swift's sixth studio album, Reputation, is now live on streaming services including Spotify, Apply Music, Google Play and Tidal among others.
Already Available For Streaming In Some Countries
While the album is already available for streaming in some countries, it is scheduled to release in other countries at midnight on Friday, Dec. 1. Swifties in Australia and the Philippines have already tweeted screenshots showing that Reputation is available to stream on Spotify and Apple Music in their respective countries.
UPDATE #reputation is NOW available for streaming on @Spotify in Australia and New Zealand and will be available in the US tonight at midnight (12am ET on December 1st) https://t.co/MgKDbVdzwE pic.twitter.com/p8GGv7RpkY
— Taylor Swift Updates (@SimplySFans) November 30, 2017
Release Withheld From Streaming
Although Swift dropped the album on Nov. 10, she withheld the release from streaming services as her reps were still negotiating a deal with the various platforms. Until now, if fans wanted to listen to the album, they either had to download it digitally on a platform such as iTunes or purchase a physical copy of the LP from a local retailer.
Withholding the album from streaming could also be seen as a strategy by the "Bad Blood" hitmaker to maximize sales in a market that has seen a steady decline over the years. In its first week, Reputation sold a total of 1.2 million copies in the United States with an additional 230,000 copies sold in the following week.
If downloads of individual songs and the couple of singles that were available for streaming are taken into account, the chart-topping album sold an additional equivalent of approximately 1.5 million copies, which already makes it this year's best-selling album.
Swift And Streaming Platforms Share A Tenuous Relationship
This isn't the first time Swift has withheld music from streaming platforms. Shortly after releasing her 2014 album 1989, she withdrew her content from Spotify because streaming services' would not offer royalties to artists during their free trial period.
Her material was not available on any other platform but Apple Music and it was only after the platform agreed to alter its policy and offer compensation to artists during their three-month trial period. It wasn't until June this year that Swift returned her entire catalog back to streaming services.
Reputation comprises of 15 songs, including a collab with Ed Sheeran and Future, as well as the four previously released tracks, "...Ready For It," "Look What You Made Me Do," "Gorgeous" and "Call It What You Want. Stream the album below: