Cordell Broadus, the son of rapper, Snoop Dogg and his wife, Shante Broadus, is making a name for himself in the fashion industry.
Broadus stars alongside, supermodel and actor Jasmine Sanders in the Spring 2018 Viva Life campaign, which was photographed by Tom Johnson. Fans of Sanders will know that she has graced several runways such as Miu Miu's fashion show and has also been featured in several magazines such as Glamour, InStyle and Bazaar. The 26-year-old is probably most remembered for her role in beauty mogul Kylie Jenner's lipkit video, "Glosses." This is Sanders first time collaborating with MCM Worldwide.
MCM Worldwide took to its Instagram to share an official video of Broadus and Sanders for its Spring 2018 campaign. The luxury brand captioned the video, "VIVA LIFE SS18 champions youth, energy and movement through the spirit of victory and unity. #MCMWorldwide - Shot by @tomjohnsonstudio and styled by @jaymassacret with @cbroadus @golden_barbie @kaiobananacake #charlottefree."
On Friday, the luxury brand also shared an individual photo of Broadus holding one of its many bags. The brand captioned the photo, "Youth and mobility. @cbroadus stays on the move with the Cognac Weekender. #MCMWorldwide"
From Football To Fashion
Broadus started out as a four-star wide receiver for UCLA's football team. In 2016, the football pro made the decision to leave the team to pursue other passions.
In October 2015, Broadus took to Instagram to wish his father a Happy Birthday and stated that he only played football because he thought that was the only way his father would love him.
"I played football for my father because I thought that was the only way he would love me & be apart of my life. It took me 12 years to realize he loves Cordell Broadus the person not the Cordell Broadus the football player. The best day of my life was when I heard those words exact words; I love you, dad, I hope you have a great birthday," he said.
Is 2018 Going To Be Broadus' Year?
Althoug it is the 20-year-old's first fashion campaign, this is not his first gig in the fashion industry. Broadus has walked the runways of fashion brands such as, Philipp Plein and Dolce & Gabbana.
Broadus is reportedly also set to star in Kenneth Cole's campaign in February.
According to Page Six, the young model will be represented by former Wilhelmina Models Agent, Kendall Werts under the Jeffries Group.