British lingerie brand Boux Avenue has just announced that the beautiful Robyn Lawley will become the face of their latest campaign.

In order to better target a more shapely demographic, the lingerie line has swapped their former size 10 model Ola Jordan for the 23 year-old.

The Aussie beauty first made headlines when she had gotten the cover of Vogue magazine Italia in 2011. 

That same year, the cover girl came clean in an interview to Fabulous, in regards to her very own past weight issues.

"I stumbled across pro-anorexia websites and scoured them for tips," she admitted to the magazine.  "I began starving myself and making myself sick after meals." 

However, her mental image soon changed when she was inked to a deal with a modeling agency and was put on another cover; well-known French magazine Elle.

The proud size 16 beauty is already known for being a true role model to many aspiring plus size models, as she encourages them to maintain a healthy figure.

Interesting to note, the multi-talented beauty even writes her own blog titled Robyn Lawley Eats; where she posts various food recipes and guilty eating pleasures amongst other stuff.

Lawley had indeed set the tone in a positive way for female body image. 

PICTURES OF ROBYN LAWLEY