family members rub Nivea lotion on their body. Nivea's parent company Beiersdorf stated they were "very excited" to work with the pop star signed an exclusive deal with them in 2011. The company sponsored her tour last year to promote the 100th anniversary of the brand. "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are," said Nivea board member Markus Pinger according to Daily Mail.