The first official poster for season 4 of Arrow has finally been unveiled and fans can feast their eyes on the new avatar of Oliver Queen's alterego.

New Character To Replace Felicity In Team Arrow In Season 4?  

Oliver (Stephen Amell) looks incredible and daunting in the new Green Arrow costume. The poster reveals the tag line for this season: "Aim. Higher."

The protagonist in his new costumer was unveiled at Comic Con in July and IGN revealed that the new look was designed by Maya Mani.

This is not the only change that's being made to Arrow universe. Starling City's getting a new name in season 4 and the reveal was recently made quite authoritatively by Paul Blackthorne, who plays Quentin Lance, via Instagram.

The actor posted an image of him as Quentin, flipping out his cop badge which reads "Star City Metro Police." David Ramsey, who plays Diggle, is also seen by his side, in an offensive alert pose with his gun. But they both have friendly smiles on their faces.

ComicBook also followed up on this bit of news revealing that the change in name makes conforms with the name of Oliver Queen's (Stephen Amell) town in the original comic book. The pubilcation also notes that this falls in line with another change that has been made for accuracy -- i.e. the change of Oliver's costume to that of he Green Arrow, subscribing to the comic book.

Season 4 of Arrow will premiere on Oct. 7.

Watch the promo teaser for season 4: