Superbowl 2016 commercials have finally started to roll out--and Hyundai knows that Ryan Reynolds is the best way to get women's attention during the big game.

Case in point? To demonstrate the new auto-emergency braking with pedestrian detection feature on their Elantra models, the company let two women drive through the (sadly, fictional) town of Ryanville--where EVERY SINGLE MAN looks like Ryan Reynolds--because he is EVERY SINGLE MAN in the town.

Sigh. Not fair Hyundai. Don't show us this town if we can't actually go to it.