March 28, 2017 | Updated at 02:04 AM EDT The Latest Entertainment & Celebrity News

IHS Claims 16% Production Drop If Apple Scratches MacBook Air [Video]

Due to its recent product specification problems, it is being perceived that Apple will be halting the production of its MacBook lineup. The cut will considerably slash the tech giant’s production for 2017.

By Brian Ang, EnStars on Jan 09, 2017 11:47 AM EST
facebook tweet this pin it reddit plus
Sign Up for Newsletter
The MacBook Air Lineup May Be On Its Way Out
Arresting Apple's market decline includes the option to terminate its MacBook production. (Photo : Stephen Lam/Getty Images)

Although Apple has remained dominant in the tech industry, the Cupertino-based organization has been seeing red lately. Compounding its iPhone troubles is the market's declining interest in the MacBook.

The new Mac is supposed to be a promising product. However, numerous problems about the unit's batteries have trampled the hopes of turning the laptop into another strong sales contender.

With an enormous price tag tied to the MacBook Pro, potential buyers have been turned off by the unsustainable performance of the item. The situation has been further aggravated by the continued absence of a solution to address the battery life woes.

Judging from its recent struggles, IHS security analysts are anticipating a 16% production cut for Apple products this year. As part of the organization's reduction plans, it is likely that the MacBook Air segment will be halted.

With this scenario emerging, it is perceived that the 11.6-inch MacBook unit will be axed. Compared to the 16.2 million notebooks released in 2016, a drop to 13.6 million is being expected this year. The MacBook Air will be contributing around 3.2 million items to this decline.

However, Apple is not easily cowed by its product troubles. The Tim Cook-led company intends to increase its display acquisitions for the Mac in 2017. From last year's 8.8 million figure, the tech giant upcoming statistic will most likely be about 9.7 million.

Along the way, Apple will be dealing with LG with regards to the surface screens. Aside from the South Korean tech manufacturer who will be providing the Si-TFT LCD items, Samsung and Sharp will also be supplying the American company with related components.

The suspension of the MacBook production has long been in the horizon. This information has further gained traction following the release of larger iPads which had similar computing capacity as the extremely-thin notebooks.

Considering that the iPad Pro will be further enhanced with a 10nm processor, it is likely that Apple will be terminating its Mac production. This development will be further reinforced with the 2017 launching date of the new iPad.

© 2017 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

Whispers From Children's Hearts Foundation's 3rd Legacy Charity Gala

‘Dance Moms’ Update: Abby Lee Miller Quits, Claims To Be Disrespected By Showrunners

Abby Lee Miller said that she does not have a problem working with any of the children in “Dance Moms.”

Pamela Anderson

Pamela Anderson Storms Out On Set of Celebrity Juice

Pamela Anderson reportedly storms out during the set of "Celebrity Juice," as revealed by show host, Keith Lemon.

Samsung gaalxy S7 Edge

Samsung galaxy S8 Vs. iPhone 7: Samsung Electronics' Upcoming Flagship Device Has Beaten Apple's Current iPhone [VIDEO]

The Samsung Galaxy S8 which has been revamped with a better design and features has been reported to win over iPhone 7.

The Young and the Restless

'The Young and the Restless' March 28-31 Spoilers: Adam is Alive, Chloe Holds Him Hostage; Devon & Mariah to Try Dating for Real

"The Young and the Restless" this week will reveal the secret behind Adam's 'death.' Devon makes his move on Mariah.

House Of Fraser British Academy Television Awards 2016 - Winners Room

Poldark Season 3 Cast & Characters Revealed; Father of Elizabeth's Baby Teased

British-American drama series, "Poldark" is proving to be one of the most anticipated television series to return this year, basing on the number of times it has been mentioned online. Set to air its third season, new updates have been given to let fans know that it will be worth the wait.

Real Time Analytics