Erin Foster and Sara Foster have been named as the Heads of Creative for Bumble Bizz and Bumble BFF and are scheduled to appear at the brand's Los Angeles launch later this month.
According to a Nov. 9 press release, the actresses and stars of VH1's Barely Famous have teamed up with Bumble — a female-driven platform, where users can find love, friendship and network. They will be helping develop content for the app, which both entertains and reinforces themes of feminism, kindness, and positivity.
“Erin and Sara are true forces of nature and have already brought so much value to our brand and our culture,” Whitney Wolfe Herd, Bumble Founder and CEO, said in a statement. “The work we’re doing together will have such a positive impact on our overall user experience and give our brand a powerful new voice.”
Erin and Sara Foster, the daughters of iconic music producer David Foster, also spoke out about their exciting new business venture with Bumble and its new features. In Erin's statement, she said that there has never been a more important time to support females in the business world and noted Bumble Bizz as an "incredible" tool for women to support and empower one another.
“Erin and I have admired Bumble and Whitney’s vision for equality since the brand launched,” Sara added in her statement. “We’re honored to join forces to support the idea of building supportive networks through friendship and professional connections.”
Bumble Bizz is a new feature within the Bumble app and brings users a “female first” mentality alongside the often enjoyable "swiping” experience to allow them to network among one another. As the press release explained, Bumble hopes to become the ultimate social network for connecting peole and its new feature, Bumble Bizz, hopes to lead many to life changing opportunities.
"By empowering women to make the first move in Bizz, Bumble expects to see the same significant uptick in positive behavior and dramatically reduced abuse rates on Bumble Bizz that it has seen in its dating and BFF platforms," according to the press release.
Bumble is setting out not only to shake up the way that people in business connnect with one another, but also to eliminate abuse and inappropriate behavior.