Kanye West's new Donda line is making the rounds in the social media. The products are making his sister-in-law Kylie Jenner somewhat his contestant. The rapper is all set to make his new makeup kit a rival launch to Kylie Jenner's.
Kanye West has already filed some legal document in order to upgrade the popularity of his Donda beauty line. The name is a legacy from his mother, Donda West, whom he lost in 2007. Perfumes, lotions, and makeup are all part of his kit. He has declared that his products would be a "full lifestyle brand, even with "holograms," according to Marie Claire.
That has revved up the excitement levels in the celebrity world. Everyone is waiting for the latest beauty mogul, Kanye West, to release his Donda line fast. They are convinced that it will be exciting and ring the till. He is even being called the "next Martha Stewart." His ambitions are high, as he hopes to make it the "biggest lifestyle brand" globally. Kanye West's Yeezy designs are expected to be a sellout, according to The Independent.
It is not known whether Kanye West's wife Kim Kardashian might pitch into his creative investment or not. Kim Kardashian and Kanye West are also into another creative line - their children's clothing. While Kim put out a Snapchat photo of her three-year-old daughter North West looking groovy in a new Kardashian design, Kim wrote: "Hey, where's our model? See daddy and mommy are doing a kids line and these are some of the pieces. Northie picked out the colors and the fabric."
Kylie Jenner has so far remained tight-lipped. There are rumors that she might not like Kanye West's fame or popularity, even though her products and kits are also a big draw. Still, it is Kanye who is a bigger name in tinsel town. Fans are convinced that his makeup line will be a fast-selling number, just as his shoes have been sell-outs in the past.
Among the trends of the night were bold colors, metallics, shimmery gold appropriate for the coveted trophies being handed out, and stunning monochromatic blacks, whites and silvers.
Here are the best looks of the night: