Oct 12, 2017 08:20 AM EDT

Kylie's Uploading More Videos On Her Make-Up Line

Kylie's make up line that made its debut on 21st of November, 2015 is gaining on Rival make-up brands. Here's how Kylie uses a rather different approach giving the major brands a run for their money with her mega brand in the market.

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Kylie Jenner's make-up line is catching up with the fans as she is dedicating her time to promoting the brand on her social media platforms.She is expecting her first child, a daughter in February next year but it doesn't stop the 20-year old mom-to-be working her way up in the cosmetic industry.

Her initial collaboration was with Kim Kardashian's KKW before she gave her makeup brand her own spin in 2016 with a holiday collection. Since then the company has manufactured many products including the fall collection favorite Kylie's Leo Lip Colour and Kylie's Palette.

Statistically, the star's cosmetic collection crossed a revenue of $420 million in sales in just 18 months and had seen the growth that only mega brands get to see, reported WWD Magazine.

The element of surprise here is that the company has estimated $1 billion sales by 2022. This projection for an online company that started a business selling lipstick for $29, should firmly pep up the value of Kylie's line, reported CNBC online.

Two years ago 'Keeping up with the Kardashians' star launched a Kylie lip kit priced at $29 line with her mom and manager Kris Jenner. The product was an instant hit among consumers. A few weeks later they co-partnered with Seed Beauty who is also their current manufacturer.

Kylie's approach to promoting her cosmetics is different and at the moment she has been all around her social media platforms promoting her latest product.Recently, she posted a video on her YouTube page that said "Blindfolded Make up Challenge," in which she teamed up with Jordyn woods, her BFF. Though it's a crazy and messy idea of applying makeup she made her point displaying her line of cosmetics from a liquid lipstick, concealer, blush and Kylighter including her new palette, all at one go.

Kylie had earlier expressed her wish to be enlisted on the Forbes magazine in the year 2016 and she got her wishes answered and she is the youngest celebrity entry into Forbes this year.

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