Google has now expanded its image search tool to include products that users can directly purchase within the results.
The products that will be displayed will reportedly be directly related to the image being viewed, which means that those who are looking for a specific product will have an easier time in finding the right item at the right price.
Google recently announced the change on their official Webmaster's Blog, while also indicating that they are still pretty much trying out the new feature. Web developers and shopping websites would have to adapt to its new markup for Google to properly index their items for sale along with their appropriate description and prices.
The new feature can be seen embedded within a viewed photo from the image search on Google. Users will then see a list of items that they can directly purchase. The items shown will be directly related to the image users are viewing. As an example, a user could be looking at a model wearing a particular type of sunglasses. Google will then offer up products that are similar to the ones being worn in the photo.
While the list might not show the actual brand of the product being viewed in the photo, it will offer up similar looking items. Google revealed that they are actually using a new type of machine vision that is able to analyze different images and offer items similar to the ones found within them.
According to The Verge, the feature is still pretty much limited as of the moment as it is only able to detect specific product categories, namely sunglasses, shoes, and handbags. However, Google plans to expand the categories to include clothing accessories, garden products, and other items.
The feature currently only works in mobile searches and within the Android search app. However, Google is planning to expand this functionality into other apps in the coming future.