(Photo : CC BY-SA 2.0/Korea.net) Shinsadong Tiger

K-pop producer Lee Ho-yan, famously known as Shinsadong Tiger, was found dead on Friday.

He was 40 years old.

An acquaintance visited the musician at his home after not being able to reach him and found him collapsed. The Seoul Metropolitan Police found the producer dead in his Seoul studio. His cause of death has not been revealed. According to police, there are no immediate indications of criminal involvement in his death, 'Variety' reports.

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Shinsadong was a prominent hit-maker in K-pop, launching AB Entertainment in 2011 which later debuted the hot girl group EXID.

He went on to create some of the most popular K-pop songs including, T-ARA's "Roly Poly," Apink's "NoNoNo," and Momoland's "Bboom Bboom."

He also produced the girl group TRI.BE who recently made a comeback with the hit track "Diamond."

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The producer has faced criticism in the past for his emphasis on following trends in pop music and producing commercial music for "idols."

However, he admitted to using unconventional methods of inspiration when making music, including using toilet rolls as inspiration for the hook-heavy track "Bo Peep Bo Peep."

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Ho-yan’s death marks the second South Korean celebrity in recent months. Lee Sun-kyun, known for his role in the Oscar Award winning movie “Parasite,” was found dead in a car in Seoul in December.