Kris Jenner and Ben Flajnik have both responded to Us Weekly's new report that alleged the pair is dating.
The latest print edition of Us Weekly features Jenner on the cover with the headline "Bachelor Playboy, Secret Affair! Life After Bruce! Kris has a wild fling with bad boy Ben Flajnik. What her family really thinks."
The magazine quoted an insider who claims that Jenner has been very generous to the reality star.
"She's been taking him everywhere and paying for everything - a total sugar mama," said the insider.
The pair, despite their 27-year age difference, reportedly became "romantic right away" after he appeared on her daytime talk show Kris in July.
"They're not exclusive, it's more casual," the source told the magazine. "She thinks he's fun and hot! She was so into him."
The insider also said the Kardashian matriarch plans to whisk him away on a holiday vacation in December and added, "One of his friends has said a group of them are going back on vacation."
The report came out a month after the pair was snapped by paparazzi leaving Barneys New York together in Beverly Hills, Calif. on Oct. 25.
See photos of the rumored couple together published at Mail Online here.
However, Jenner responded to Us Weekly's report and denied that she's in a romantic relationship with Flajnik.
"Ben and I are good friends," Jenner told E! News. "I think he is a great guy but we aren't dating!"
Flajnik also denied the report on his official Twitter account and wrote: "Here we go again. Hey @usweekly maybe put a call into me once and a while for some fact checking. Sincerely, #TheTruth."
Flajnik has also been seen driving Jenner's white Bentley convertible out of her home, but he explained the sighting.
"I happened to be in L.A. and I didn't have a car, so she let me borrow hers. She wasn't even there. Her assistant opened up the garage and just said, 'Pick one,'" Flajnik told People.