Luxury fashion designer Diane von Furstenberg is the latest to join the reality television train for a new E! series, House of DVF and a trailer reveals just how brutal the fashion industry can be.

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The show will follow von Furstenberg in her journey to find her line's very first Global Brand Ambassador. out of eight ladies. The network unveiled a first look of the show, scheduled to debut this November. In the sneak peek staff for the von Furstenberg evaluate a group of models that they do not think she will be very fond of. They ask the ladies what they have been working on and one bravely answers, "I've been looking really pretty."

A member of von Furstenberg's team then replies, "You mean that ironically?" before the other dismisses her and asks her to leave.

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Still, von Furstenberg definitely serves as an inspiration for the ladies that she leads, whether a model or worker on her high powered line.

She tells one girl in the clip, "You have it. Own it."

But she does not go too easy on them and lets another girl know she recognized her game.

"I have a feeling you are the b---- of the group."

The lady instantly denies von Furstenberg's claims but it is not clear if the designer was falling for it. Either way, it looks like the model is hoping to change von Furstenberg's mind.

She tells cameras, "I'm willing to do whatever it takes to stay here."

Take a look at the trailer.

Tags: house of dvf E! Reality TV