Former Bachelor in Paradise contestant Marquel Martin is working on a business venture that needs funding.

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Back in early November, Martin began to tease Social Cookie through various posts on his Instagram, including one from Nov. 8.

This business venture is described as, "Something social. Something sweet," on its Kickstarter campaign page. It further details that Social Cookie, which is opening shop in Las Vegas, "encourages people to share, interact, and take part in socially trending topics as well as support charities and other good causes with its ever-changing menu." 

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The Kickstarter campaign has a little over 40 hours to go and has only 138 backers currently for a total of $6,981 pledged dollars. The goal amount is $50,000 and the catch is the project will only be funded if that goal is met by Dec. 11 at 11 a.m. ET as stated on the Kickstarter page.

There are 17 pledge options, ranging from pledging $5 or more to pledging $10,000. Each option entails different perks. The $10,000 pledge allows for "YOU become a Social Cookie!" The campaign page further explains, "We would like to show our massive appreciation by allowing you to create your own signature cookie that will be offered at our Las Vegas store location! The name* and flavor* are all up to you! And since we can't thank you enough, we would like to send you one dozen cookies a month for a full year, place your name in our Las Vegas location and invite you and five friends to the Grand Opening of Social Cookie!"

Martin just posted to Instagram one final plea for people to donate to his business venture. He claims, "anything is possible."

 HELP DONATE TO #SOCIALCOOKIE and share on! ...anything is possible