December 03, 2016 | Updated at 12:21 PM EST The Latest Entertainment & Celebrity News

Michelle Obama Dress Designer Tracy Reese Confirms Replica Being Produced For Fans (VIDEO)

Tracy Reese, the fashion designer who custom-designed the dress worn by First Lady Michelle Obama for her speech at the 2012 DNC has confirmed that a replica of the buzzed-about item will be produced. Reese appeared on TODAY show on Thursday, Sept. 6 to announce that there has been a rush in production in re-creating the dress for the masses so it is available for retail purchase "It was something we were planning for later, so we're trying to rush it through the cycle so that more people can get their hands on it sooner," she told TODAY.

By Sonya Magett, EnStars on Sep 06, 2012 05:03 PM EDT
facebook tweet this pin it reddit plus
Sign Up for Newsletter
U.S. first lady Michelle Obama waves as she arrives to address delegates during the first session of the Democratic National Convention in Charlotte, North Carolina, September 4, 2012.
U.S. first lady Michelle Obama waves as she arrives to address delegates during the first session of the Democratic National Convention in Charlotte, North Carolina, September 4, 2012. (Photo : Reuters)

Tracy Reese, the fashion designer who custom-designed the dress worn by First Lady Michelle Obama for her speech at the 2012 DNC has confirmed that a replica of the buzzed-about item will be produced.

Reese appeared on TODAY show on Thursday, Sept. 6 to announce that there has been a rush in production in re-creating the dress for the masses so it can be available for retail purchase.

"It was something we were planning for later, so we're trying to rush it through the cycle so that more people can get their hands on it sooner," she told TODAY.

A spokeswoman for Reese said she did not know exactly when the dress would be available to consumers.

While the dress has been in high demand, Reese admitted that she did not know Obama would wear it.

"We were warned there was a possibility, but they weren't sure until the last minute," she explained. But after its incredibly positive reception, Reese told Today that fans of the look could expect to see the dress in stores - and for under $500.

"It was something that we are planning for later," she explained, "so we are trying to rush it through the cycle so more people can get their hands on it sooner."

Reese's designs have been worn by the First Lady for over a dozen occasions. The Manhattan-based designer told TODAY she sent several dress options before the convention in Charlotte, North Carolina. Despite their working relationship, she was still surprised her dress was selected.

"Until she stepped out on stage, we didn't know," said Reese according to Reuters. "She made an excellent choice."

Tracy Reese will present her Spring 2013 collection on Sunday, Sept. 9 during New York Fashion Week.

Visit NBCNews.com for breaking news, world news, and news about the economy

© 2016 Enstarz, All rights reserved. Do not reproduce without permission.

  • SEARCH ENSTARS

Latest News

brad Pitt and Jennifer Aniston

Did Jennifer Aniston Decline To See Brad Pitt Face-To-Face?

A new report alleges that Brad Pitt reached out to his ex-wife after Angelina Jolie filed for divorce, but she turned him away when it came to seeing one another face-to-face

National Cookie Day

Here's Where You Can Get Free Cookies For National Cookie Day

Whether you like chocolate chip, sugar, peanut butter or snickerdoodle, you can get some for free on National Cookie Day

Brad Pitt & Angelina Jolie

Brad Pitt & Angelina Jolie: No Fight Over Painting

Get the truth about the latest alleged Brad Pitt and Angelina Jolie feud.

Catelynn Lowell, Farrah Abraham and Amber Portwood

'Teen Mom OG' Amber Portwood Wants to Give Farrah Abraham a Black Eye?

Amber Portwood is very, very angry with her 'Teen Mom OG' co-star, Farrah Abraham.

Kourtney Kardashian

Is Kourtney Kardashian Planning For a Fourth Child?

Kourtney Kardashian is reportedly ready to expand her family.

Real Time Analytics