By Sonya Magett, EnStars | Sep 06, 2012 05:03 PM EDT
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Tracy Reese, the fashion designer who custom-designed the dress worn by First Lady Michelle Obama for her speech at the 2012 DNC has confirmed that a replica of the buzzed-about item will be produced.
Reese appeared on TODAY show on Thursday, Sept. 6 to announce that there has been a rush in production in re-creating the dress for the masses so it can be available for retail purchase.
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"It was something we were planning for later, so we're trying to rush it through the cycle so that more people can get their hands on it sooner," she told TODAY.
A spokeswoman for Reese said she did not know exactly when the dress would be available to consumers.
While the dress has been in high demand, Reese admitted that she did not know Obama would wear it.
"We were warned there was a possibility, but they weren't sure until the last minute," she explained. But after its incredibly positive reception, Reese told Today that fans of the look could expect to see the dress in stores - and for under $500.
"It was something that we are planning for later," she explained, "so we are trying to rush it through the cycle so more people can get their hands on it sooner."
Reese's designs have been worn by the First Lady for over a dozen occasions. The Manhattan-based designer told TODAY she sent several dress options before the convention in Charlotte, North Carolina. Despite their working relationship, she was still surprised her dress was selected.
"Until she stepped out on stage, we didn't know," said Reese according to Reuters. "She made an excellent choice."
Tracy Reese will present her Spring 2013 collection on Sunday, Sept. 9 during New York Fashion Week.
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