By Bobby Pollier, EnStarz | Sep 06, 2012 09:46 PM EDT
One Direction has taken home yet another honor, this time its the 2012 MTV VMA Best New Artist Award. They beat out some tough competition from the likes of Frank Ocean and Carly Rae Jepsen. Earlier in the evening, the British boy band also scooped the award for Best Pop Video.
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The respective award comes with its very own status-quo, as the VMA's have been a pop-cultural award show that has gotten together a slew of elite bands and artists. For many years, the show has been famous for its live controversial moments and has steadily risen in popularity due to them. However, the awards given out are indeed special, in terms of accomplishment.
The annual VMA ceremony takes place in the middle of September and is broadcasted live on MTV. The program had been originally created as an alternate show for the Grammy Awards, but by the year 2001, the VMA's had become a highly-touted award given to the best musical performers of the year.
At the very first MTV Video Music Awards in 1984, the iconic Madonna had performed "Like A Virgin" while sporting a bustier/wedding gown, which also included her trademark "Boy Toy" belt. During the respective performance, she rolled around on stage and revealed a garter and lacy stockings. Cyndi Lauper had spoken in gibberish to elaborate on the VMA rules just before winning the Best Female video for "Girls Just Want to Have Fun."
Since its opening, the event has recieved attention on an increasingly large scale. Nicknamed the "Oscars for youth," the show has drawn millions of youngsters ranging from teenagers to 20-somethings each and every year.
On Sept. 2, singing sensation Taylor Swift had touched on the pre-stage butterflies that usually accompany an artist when they set foot on the grand musical stage, according to MTV.
"The thing about the VMAs is, the people that help put together the performances are honestly some of the best people you have ever worked with and they put together these huge, vast, massively entertaining performances. You have to make sure that you are ready to go onstage and face the entire world of music fans that are watching that show," she said.
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