Last week Deadline co-editor-in-chief Nellie Andreeva received a lot of backlash for the column: Pilots 2015: The Year of Ethnic Castings - About Time or Too Much of Good Thing? that suggested that 'ethnic' castings in television could be "too much of a good thing."
Since the controversial article was released, A-list celebs like Shonda Rhimes, the NAACP and other organizations have since blasted the site for publishing what some seem to believe was a racist post.
Following the huge controversial article, Deadline editor Mike Fleming Jr. has issued an apology assuring the readers that the site is determined to do better.
"Nellie and I apologize deeply and sincerely to those who've been hurt by this," Fleming writes. "There is no excuse. It is important to us that Deadline readers know we understand why you felt betrayed, and that our hearts are heavy with regret. We will move forward determined to do better."
While the column stirred a lot of outrage from both fans and celebrities, people were also very insulted by the title of the piece as well.
Flemings said that, "The original headline does not reflect the collective sensibility here at Deadline. "The only appropriate way to view racial diversity in casting is to see it as a wonderful thing, and to hope that Hollywood continues to make room for people of color. The missteps were dealt with internally; we will do our best to make sure that kind of insensitivity doesn't surface again here."
When Rhimes first ready the article, she took to Twitter to slam the story claiming that the "ignorant" article doesn't even deserve a response.
"1st Reaction: HELL NO. Lemme take off my earrings, somebody hold my purse! 2nd Reaction: Article is so ignorant I cant even be bothered," the show writer wrote on Twitter.