The Twitter tend @adidasNEOlabel is already being found all over the social media site and it is because of Justin Bieber's new two-year signed collaboration with the clothing and shoes line.

"Big News! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!" the singer tweeted on Tuesday, Oct. 16.

Adidas NEO label started a contest where fans search for a hidden code found somewhere on the internet for a chance to win a pair of customized gold sneakers. The contest is open worldwide to those ages 16 and over.

Bieber has agreed to make public appearances, pose for ad campaigns and promote the NEO Label for the sports apparel line, the Huffington Post reported.

All across Bieber's Twitter page, fans are already buzzing about finding clues on the web for the Adidas contest. A Facebook page was even created to promote the contest and comments on the Youtube video announcement, shown below, include "I FOUND THE FIRST CODE! <3" and "found it :)"

Only last week, Celebuzz reported that Selena Gomez's boyfriend was seen on a private shopping spree at the Adidas Village Employee store in Portland, Ore. One employee of the store said, "He was here. It was epic. They even shut down the store just for Justin."

The store is so private that it is only open to Adidas employees, friends and family.

Bieber said the following about his new project, according to KSN.com:

"I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me, style is an adventure, something to have fun with and NEO believes this too.''

Check out Bieber announcing his collaboration with Adidas.

Tags: Justin Bieber justin bieber twitter