Model Kate Upton will star as the "object of desire" in a new commercial for Mercedes-Benz, which will make its debut during the 2013 Super Bowl.
The 60-second ad will be a "a tongue-in-cheek depiction of how far a person might - or might not - go to get their heart's desire," a source told The New York Post. Upton will not drive in the commercial - ironically she does not have a driver's license in real life- but she will play herself as an "object of desire." The ad will filmed over the weekend and will also star singer and songwriter Usher, according to the report.
The 2013 Super Bowl will take place in the Mercedes-Benz Super Dome in New Orleans. Last year, the car company did not run a Super Bowl commercial.
Upton has a cover story and spread in the November 2012 issue of Vogue Italia. Shot on the rooftop of a New York City building, the 20-year-old model was dressed in various outfits made of leather. The spread is Upton's first Vogue cover story and on the cover, the one word headline is "SEDUCTIVE." See photos from the shoot here.
Photographer Steven Meisel wanted to portray Upton "as a sophisticated mistress squeezed into latex: a tribute to the highly erotic urban style of Helmut-Newton from the Eighties," according to the magazine.
"Sensuality is not only a question of silhouette: it is written in one's way of being, the way one move, the way one expresses oneself," the magazine noted. "And Kate Upton, with her strong and explosive femininity, Helmut-Newton style, is for sure an emblem of it."
Upton also has a spread in the American Vogue's November issue, her second this year. The story is titled "The New Girl: Kate Upton," and the model posed in outfits by Donna Karan New York, Narciso Rodriguez, Jason Wu and Ralph Lauren Collection.