Aloha! Meet The First Afro-Hawaiian Beauty To Star In A Major Beauty Campaign
As if the brand doesn't always excite its consumers, Sephora just took things to another level.
Earlier this month, Sephora announced a new campaign in the coolest way possible. The beauty company decided to cast its very own employees to star in their latest holiday campaign. Here's the kicker, the festive "Reach Out and Gift" campaign includes a diverse group of employees.
The employees didn't come from one store, so the decision wasn't too easy. To enter the contest, Sephora employees were required to submit a video of themselves talking about what beauty means to them.
According to Racked.com, the campaign developed due to conversations about celebrating a diverse sense of beauty.
Although, the campaign debuted in October, one of its stars, 23-year-old Taija Kerr, recently went viral on Twitter after she announced that she is the first Afro-Hawaiian woman to be featured in a major beauty campaign.
Among all of the excitement, Kerr got the chance to speak with POPSUGAR. The 23-year-old stated that she hopes she can become someone that the keiki children can look up to.
Kerr also mentioned that she's never had a Polynesian figure to look up when she was growing up.
This is only the beginning for the New York makeup artist. Social media users have already started to get Rihanna's attention in hopes that Fenty Beauty might possibly be her next move. Until then, congrats Taija!