Kylie Jenner Made $1 Million In One Hour With New Clothing Brand Khy
American socialite and media personality Kylie Jenner welcomed November with the launch of her new clothing brand, Khy.
Khy features edited collections by the 26-year-old star herself, as well as those from special guest collaborators.
In the first hour Khy was launched, the clothing line reportedly surpassed $1 million in sales, selling out the faux leather trench coat, mini dress and Moto gloves in the collection, per People. The sold-out collection was created in collaboration with Namilia, a Berlin-based designer famous for creating leatherwear.
Khy Drop 001 in collaboration with Namilia
Khy Drop 001 in collaboration with Namilia
The first drop includes a total of 12 faux leather items: a mini dress, a seamless baby tee, a strapless long dress, leather pants, leather leggings, seamless leggings, a mock neck long sleeve, an open back top, a cropped hooded jacket, a trench, a long sleeve mini dress and moto gloves.
Prices of the Khy faux leather collection, titled "Drop 001," range from $64 to $198.
Khy Drop 001 in collaboration with Namilia
Khy's second collection, which is different from the first drop, is scheduled to be released later this November.
"From original concept to designing, or co-designing if we're working with other designers, from picking fabrics, colors, I've been in every fit meeting. I am the creative director of the brand and marketing. There's not an Instagram post or video that hasn't been personally edited by me, there hasn't been an Instagram post that I haven't posted myself," Kylie recently told Vogue.
Kylie Jenner attends the 2020 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on February 09, 2020 in Beverly Hills, California.
According to her, she does the creative stuff for all of the clothing brand's shoots. "I've worked really hard on it, I've put my love into it, and I can't wait for people to experience the clothes. It's very personal."
She plans on making each collection unique by collaborating with brands and global designers.
"I'm always experimenting with my style, and I'm always switching it up. That's why it was important to us to make the drops really different," Kylie revealed.
@wallstreetjournal “This is my first award,” says Brand Innovator Kylie Jenner at WSJ. Magazine’s 2023 Innovator Awards. #kyliejenner #kardashians #kylie #khy #fashion #speech #wsjinnovators #wsjmagazine #wsj #wallstreetjournal #thewallstreetjournal ♬ original sound - The Wall Street Journal
In other news, Kylie Jenner was honored as the Brand Innovator of the Year at the 2023 WSJ Innovator Awards.
"I've always loved beauty and fashion and to be recognized for the success of my brands I built and my new Khy that launched today," "The Kardashians" star and "Kylie Cosmetics" founder thanked WSJ for the honor.
"It's so special to me," she added.
NEW YORK, NEW YORK - NOVEMBER 01: Kylie Jenner attends the WSJ Magazine 2023 Innovator Awards at Museum of Modern Art on November 01, 2023 in New York City. (Photo by Dia Dipasupil/Getty Images)
