While Beyonce and Jay Z are one of the most popular power couples of our time, it looks like he had a tough time finding his way out of the friend zone at first.

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In the highly anticipated unauthorized biography Becoming Beyonce, author J Randy Taraborrelli reveals that the Flawless singer was just not that into her now husband after they first met back in 2001.

Her exact words are said to have been, “I’m not into Jay.”

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Jay didn’t seem to be a fan of making their business relationship personal, but it looks like they both decided to come around when they considered how it could help their careers. Jay could allegedly “smell the brand” and it definitely worked for both of them as Jay Z could use a little help crossing over into mainstream; and Beyonce was hoping to get a little more street cred.

Jay Z’s mentor even told the author, “The way I saw it, it was more calculated than romantic. He was thinking about his brand as much as his heart. He can smell opportunity.”

Another rapper confirmed, “There’s no questions he helped him get more revenue by putting her brand next to his. Call it fate, call it manipulation, whatever, Beyonce came along at the right time in his life.”

Still, in the end it turned out to be more than a business decision for them

Her vocal coach Kim Sandusky said, “I think he was opening up her heart in a way she didn’t know was possible. Seeing the sparkle in her eye, I knew something was unfolding in her life.”

The couple wed in 2008 and welcomed their only child (for now), Blue Ivy Carter back in early 2012. They are now worth more than $1 billion combined.

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