Whether you're a Gwyneth Paltrow fan or not, you kind of have to admit that Goop is pretty genius. The actress' lifestyle brand launched skincare and retails everything from back-to-school apparel by Stella McCartney and marble cheese boards by Hudson Grace. Basically, if you're the sort of woman that would be friends with Gwyneth IRL, you'd probably get a kick out of Goop and their products.
Which is why, I have to admit, I'm so excited about Goop clothing. The line, called Goop Label, will be made in Italy and unveiled on a monthly basis. While the details about the line have been hush-hush (there are no photos to be found anywhere,) if the line is anywhere near as good as Goop Skincare or Goop's collaboration with Valentino last year, we're definitely in good hands.
You don't have long to wait to get a sneak peek of the collection: The line launches September 12th, and you can add yourself to the waitlist here.