Abercrombie & Fitch is making headlines for a controversial report that indicated that the company's CEO Mike Jeffries doesn't want fat people wearing their brand.

Author Robin Lewis wrote a book titled, The New Rules of Retail which he claims Abercrombie & Fitch does not stock XL or XXL women sizes as a marketing strategy to only attract skinny and beautiful women.

The largest women's pants available at Abercrombie are a size 10, while the company's biggest competitor H&M goes up to 16 and American Eagle goes even farther to 18, Elitedaily reported. 

According to Lewis in his new book, Jeffries doesn't even want to attract larger women shopping in his store.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis said. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'

The company carries XL and XXL in men's sizes as they hope to only cater to muscular athletes. 

"He doesn't want larger people shopping in his store, he wants thin and beautiful people. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids,'" Lewis told The Business Insider.

In a 2006 interview with Salon Magazine, Jeffries spoke about Abercrombie & Fitch's marketing strategy and explained his target audience.

"A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely," Jeffires  said.

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends."

Jeffries also received harsh backlash from his belief that he only hires good looking people.

"Good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that," he said.

Tags: Mike Jeffries Abercrombie &Fitch Fashion