Greg Karber, a Los Angeles filmmaker has decided to create a campaign to change the current exclusionary policies of Abercrombie & Fitch by handing out the company's clothing to the homeless.

Karber produced a video that shows him driving to East Los Angeles in the Skid Row area to give out the brand's clothing to less fortunate people, The Daily Mail reported.

The producer launched the campaign under the hashtag "FitchThe Homeless," and said that he wants revenge under the company who only wants thin and beautiful wearing their brand.

"I was so mad at Abercrombie & Fitch I made this video to change their brand," Karber said.

Abercrombie & Fitch' s CEO Mike Jeffries has received harsh criticism after allegations that he doesn't want fat people wearing his clothing.

Enstars reported last week that author Robin Lewis wrote a book titled, The New Rules of Retail, in which he claims that A&F purposely do not stock XL or XXL women sizes as a marketing strategy to only attract skinny and beautiful women.

The largest women's pants that are stocked at Abercrombie are a size 10, while the other companies such as H&M carries up to size 16 and American Eagle goes even farther to 18, Elitedaily reported.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis said. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'

Karber is determined to get nationwide support and hopes to rebrand Abercrombie & Fitch as "the No. 1 brand of homeless apparel." He urges people who wear A&F clothing to give it to the homeless.

"Abercrombie & Fitch only wants a certain kind of people wearing their clothing," Karber said in the below video.

In a 2006 interview with Salon Magazine, Jeffries defended Abercrombie & Fitch's marketing strategy and explained his target audience.

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends."

According to reports, Karber isn't the only one trying to rebrand the face of Abercombie & Fitch. Benjamin O' Keefe, an 18-year-old teen, has created the Proud2Bme campaign and a Change.org petition to boycott Abercrombie and to force the company to redefine their exclusionary policies.