Fans of The Real Housewives of Orange County will be able to participate in a new social feature on the Bravo website that enables them to discuss topics related to the television show, The Los Angeles Times reported Thursday.
Zeebox, a maker of second-screen TV technology, introduced the feature called TV Rooms this week. It allows fans of an episode, character or genre to get together in somewhat of an online chat to discuss their thoughts. The feature is tied in with the latest version of the Zeebox application for smartphones and tablets, according to the report. The application includes viewing recommendations, a program guide and content based on your interests.
Users can create virtual rooms with regards to their favorite shows.
Bravo is the first network to use Zeebox and will use the TV Room to promote excitement for the 100th episode of The Real Housewives of Orange County set for June 24, according to the report. During the special airing, current and previous stars from the show - including Jo de la Rosa, Gretchen Rossi, Tamra Barney, and Bravo executive and host Andy Cohen - will interact with fans via the Bravo Media TV room.
"We're always looking for new ways to engage our fans," said Lisa Hsia, Bravo's executive vice president for digital. "There's no fan like the 'Real Housewives' fan ... and no better way to celebrate the women they've gotten to know over the last eight years than to bring the women directly to the fans on Zeebox."
NBCUniversal, Bravo's parent, was one of the first media companies to pair with Zeebox on its U.S. launch in September 2012.