Kylie Jenner is using makeup as a way of hiding her insecurities that she doesn't want to be seen.

We all have our fair share of "insecurities" in life and even a beautiful to almost perfect owner of a beauty brand shares that she has insecurities.

The Kylie Cosmetics founder started her cosmetic business in 2015 in which she has no idea if people will be drawn to the lipsticks that she's been working on and yet look at her now, successful one.

In an exclusive interview with E! News, Jenner shared why she started this business. She explains that "makeup" can help her with her insecurities as it serves as a way of positive outlet.

The model admitted that she has an obsession with makeup since she sees makeup also as a tool for expressing oneself and promotes creativity.

Though Jenner acknowledged the positive outcome of using makeup for her confidence level to boost, she still emphasized that the key to sustaining her business is to be always true to herself.

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Meanwhile, "The Kardashians" went out to support Jenner's launch of the new collection of lipstick: Kylie Lip Kits in her cosmetics at Ulta Beauty in Los Angeles.

Girls from the Kardashian family attended the said party to celebrate Jenner with her new achievement. Members of the fam who were there are Kris Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, and Kendall Jenner.

Speaking of family, Jenner's daughter Stormi Webster was tagged along with her wearing a silver dress while Jenner wears an unbuttoned white shirt dress which she manages to handle well.

She partnered her fashion with white sunglasses and white heels making her stand out.

More so, Khloe and Kris shared their outfits which overpower the outfit of the owner, Jenner while Kim and Kourtney wear all-black dresses.

Meanwhile, its cosmetics line experienced a revamping last year with new packaging, and also the company enhanced the formulas to meet certain standards.

During the relaunch, Jenner also stated that her daughter is her inspiration in creating her cosmetic business so she could be given it to her only if Stormi wants.

As a parent, Jenner is doing her best to give her the life that her daughter deserves and all the attention that she can give amid her busy schedule.

And it shows in all of the parties she's been attending wherein she always tags her daughter with her including the launching of her new collection.

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