Supermarket Superstar, Lifetime's new reality show hosted by Stacy Keibler, premiered July 22, followed by some poor reviews.

The show, which was described as a mixture of Shark Tank and Cupcake Wars, is about food entrepreneurs who, with the help of experts, compete at a chance to win $10,000 in cash and $100,000 worth of product development from A&P buyers.

David Hinckley from the New York Daily gave the show two out of five stars.

"The parts of the show where the mentors advise contestants on product tweaks and marketing strategies are instructive. But most viewers may come away wondering whether one slice of Sean's cake would have their guests all putting lampshades on their heads," Hinckley wrote.

Home cook Sean Allen competed against Latrice, who made a peach cobbler cupcake, and Melissa, who created a cookie cupcake.

Zap2It's Andrea Reiher agreed with Hinckley saying, "Keibler is the Heidi Klum of the show, though this show is no Project Runway. It was combining the worst of a cooking show with the worst of a retail show, almost. There was just no oomph there."

Host Stacy Keibler, who appeared on season 2 of Dancing With the Stars, said she doesn't have a favorite contestant yet and wants "everybody to win." The 33-year-old model live tweeted during the show asking fans who their favorite contestant is and what they think of the show.

Even though she is only hosting the show and not competing in it, Keibler shared her own plans on launching a food line.

"I love to cook. I'm actually developing my own healthy food line right now, so I'm really just trying to work with more spices and garlic and staying away from sauces and try to get the flavor for food and make it convenient," she told KTLA.

The panel of judges include Debbi Fields from Mrs. Fields, Chris Cornyn of DINE Marketing and award-winning chef Michael Chiarello. The second episode of Supermarket Superstar airs Monday, July 29 at 10 p.m. EST on Lifetime.