In March 2025, Maria Kovalchuk, a 20-year-old Ukrainian model, vanished after attending what she believed was an exclusive high-end party in Dubai. Ten days later, she was found unconscious by the side of a road—battered and suffering from multiple fractures.

Dubai Police claimed she had fallen at a construction site. But her family suspects something far more sinister. The disturbing incident has reignited global scrutiny over the so-called 'Porta Potty' circuit—a rumoured subculture of luxury, secrecy and exploitation, where influencers are allegedly flown in under the guise of glamour and offered vast sums for degrading acts.

What Is the 'Porta Potty' Scandal?

The term may sound like internet slang, but its connotations are far darker. Rumours first surfaced in 2022, suggesting that young women—often influencers—were being offered tens of thousands of pounds to attend private parties hosted by ultra-wealthy individuals in Dubai.

However, these events reportedly go far beyond luxury and exclusivity. Leaked messages and anonymous accounts claim the women were subjected to humiliating or degrading treatment, including acts involving bodily functions. While originally dismissed as online gossip, the consistency of testimonies—and now Kovalchuk's case—has given the claims a chilling resonance.

When Did the Allegations Begin?

Talk of 'Porta Potty' parties began circulating online in early 2022, with Reddit threads, anonymous confessions and TikTok videos detailing the alleged encounters. Screenshots, supposed leaked contracts and first-hand stories added to the noise.

For years, the scandal lived primarily in the shadows of social media. But the hospitalisation of a young woman—allegedly lured under false pretences—has forced the rumour into the spotlight.

Where Are These Parties Taking Place?

These alleged gatherings are far from the public eye. According to multiple sources, they occur not in beach clubs or glitzy nightspots, but in private penthouses, secluded mansions and luxury yachts. Security is reportedly tight, with phones confiscated upon arrival and non-disclosure agreements allegedly signed.

Dubai's reputation for wealth and discretion makes it an ideal backdrop for such secretive events, critics say.

Who Is Behind the Invitations?

The identities of those hosting the parties remain largely unknown. Descriptions range from unnamed billionaires and property magnates to individuals with ties to royalty. The women invited are often foreign nationals—models or social media personalities with growing online followings.

According to her family, Kovalchuk believed she was attending a modelling-related event. What transpired that night remains unclear, but it's precisely that ambiguity that fuels concerns of systemic exploitation.

Why Is There So Little Accountability?

Dubai's strict laws around defamation, public morality and cybercrime make it difficult for victims to speak out. In some cases, victims could even face charges themselves for violating local laws.

With powerful figures allegedly involved, few are willing to go on record. Meanwhile, platforms like Instagram and TikTok—often used to recruit influencers—have yet to implement meaningful protections for vulnerable users navigating offers that appear glamorous on the surface.

How Can This Cycle Be Broken?

Awareness is key. Conversations around influencer safety and the hidden costs of fame must be amplified. Those pursuing opportunities in modelling and social media need to be informed about the risks, and the platforms that enable these connections must be held accountable.

Maria Kovalchuk's case is not just another viral headline. It is a human tragedy—and if the allegations are true, one of many. Behind Dubai's dazzling skyline, a disturbing undercurrent may still be operating in plain sight.

Originally published on IBTimes UK