The new season of Amish Mafia promises to take on the negative attention it has received in Lancaster County in recent months, and the founder of the "Respect Amish" movement isn't surprised that the show will be trying to repair its image and discredit its critics.

'Amish Mafia' Begins Filming Fourth Season

"I think we can always count on them for essentially poor taste," Mary Haverstick, the founder of the movement told Lancaster Online.

Show attorney Steven Breit confirmed that the show was filming for its fourth season to the website on Oct. 8, and even suggested that the show has helped increase the tourism industry in the area.

More On The 'Respect Amish' Movement

"...After all, this is one of the top-rated shows on the Discovery Channel. It has brought a curiosity to the Amish that has never been before. People are flocking to Lancaster County to see the Amish," he said. "It has created a buzz, it has created a curiosity about a group that remains secretive."

"Whether it's the Amish standholder selling shoo-fly pie or the Amish Experience commercial  venture," he added. "Yes, understandably, some may be offended, but the mere fact that some people may be offended doesn't negate the fact that the show is popular."

Haverstick however, continued to say that the show isn't having a positive impact on the area, because it is giving people a false idea of the Amish culture.

"The Amish do not need a PR firm from Amish Mafia to help tourism," she said. "...The beauty of their lifestyle is always, and will always be, what draws tourism..."

"Let's just stack up Amish quilt sales against Amish Mafia T-shirt sales. We know what will win," she added.

Haverstick also maintained that tourists coming to specifically see an Amish Mafia, they're not only going to be disappointed because it isn't real, and if that is the reason they come to the area, it's "a problem, not a plus."

Amish Mafia season 4 premieres in January 2015.