Matt Lauer has been criticized on Twitter for his job co-anchoring TODAY's coverage of the Macy's Thanksgiving Day Parade.
"Dear Matt Lauer, RETIRE!" one Twitter user wrote.
Matt Lauer should get a lifetime achievement award for saying ridiculous things with deadpan, absolute sincerity. Way to go Matt," wrote another according to Daily Mail.
"YOU LOOK LIKE A CROTCHETY OLD MAN," tweeted another.
"Can't decide if it's Matt Lauer that I hate, or just the mindless blather that comes out of his face all the time," wrote another viewer.
When the vetaran anchor mispronounced the Gershwin song, 'S Wonderfu'l it created a firestorm on the social networking site.
After Lauer pronounced it as S-Wonderful, one viewer wrote, "Really Matt Lauer? 'S. Wonderful' Try 'S'Wonderful,' one of the most popular Gershwin songs ever written. Heard of the Gershwins?"
"Matt Lauer's enunciation of 'S Wonderful makes it clear that he is totally devoid of funk," wrote a scathing anti-Lauer critic.
Lauers popularity has dwindled since his former co-anchor Ann Curry's departure in late June.
Curry was transitioned to another position at the network due to the success of morning show rival "Good Morning America."
Lauer has been held responsible by some for Curry being replaced by Savannah Guthrie, according to several reports.
According to The National Enquirer, Lauer earns a whopping $21.5 million a year, and is being blamed for the ratings decline since Curry's exit. The report also claims that Lauer might get fired soon.
"It's just desserts. Matt is finally getting what he deserves!' a Studio 1-A set insider told The Enquirer.
"His years-long feuds with former co-hosts Katie Couric, Meredith Vieira and Ann Curry have taken their toll," the source adds. "Everyone has turned against him, and Matt is going to be ousted because he's being blamed for the show's collapse."
The report quoted an unidentified former NBC honcho as stating that the "problem is not going to go away until Matt Lauer does."
The report comes after the show's ratings decline. Starting last April, the "Today" show began losing to its competitor Good Morning America except for the London Olympics coverage. This season the show's ratings are down 17%.