With big businesses like LVMH and Samsung for back-up, the South Korean music impresario who unleashed rapper Psy on the world in 2012 is laying plans to crack China's fashion and entertainment market - K-Pop style.
A man who looked similar and was dressed similar to the style made popular by the South Korean rapper had attended events, scored freebies and was photographed constantly by paparazzi until the real Psy called him out on Twitter on Wednesday.
Host Tracy Morgan and Psy entertained the crowd when they engaged in a dance-off Sunday at the 2013 Billboard Music Awards at the MGM Grand Arena in Las Vegas.
Morgan appeared onstage in a yellow suit, black hat and sunglasses and got Psy to participate in a spontaneous dance duet before Morgan introduced Chris Brown, who performed his track Fine China.
Some viewers who watched Mariah Carey sing her medley of her biggest hits during last night's American Idol series finale wondered if Carey lip-synced her performance. Her voice at times reportedly failed to match the audio the audience was hearing.
Carey stepped onto the "American Idol" stage in shortly after Candice Glover was crowned the next "Idol."
South Korean rapper Psy said he "partied hard" when his dance number drew its first 10 million views on YouTube last summer. Little did he know "Gangnam Style" would become the most-viewed video in the online service's history, with a global following and nearly 1.6 billion views as of Thursday.