For one day only, Amazon will be offering its Prime subscription service at a discounted price.

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Amazon Prime will be offered at $67 to customers on Friday, Sept. 25 only. This one-day deal is a good sale considering the regular $99 price tag. Amazon is on a yearly subscription rate compared to monthly rates for other subscription services like Netflix and Hulu.

Amazon is coming off a big night at the Primetime Emmy Awards. Their marquee show Transparent won two major awards on Emmy night. Jeffrey Tambor won the award for Outstanding Lead Actor in a Comedy Series will series creator Jill Soloway won the award for Outstanding Directing for a Comedy Series. This was in addition to three technical awards won at the Creative Arts Emmys.

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"This has been an incredibly exciting year-with the Golden Globes wins in January and now twelve nominations and five Primetime Emmy wins. We are thrilled to celebrate Transparent with our customers by offering a Prime discount," said Michael Paull, Vice President of Digital Video for Amazon. "Congratulations again to Jill Soloway, Jeffrey Tambor and the cast and crew of Transparent for making such a beautiful show, and to our customers-enjoy!"

In addition to thousands of hours of content, Amazon Prime also offers free two-day shipping.

The second season of Transparent will be released in its entirety on Dec. 4.