Ray J visited BET's 106 & Park on Wednesday and he brought a special guest with him.

The 32-year-old was with model Luba, a Kim Kardashian look-alike who stars in the singer's latest video for I Hit It First. After the audience shouted "bring her out" in a loud chant, the model walked onto the set, wearing jeans, high heels and a white blazer.

The unsigned artist's track reportedly talks about his relationship with reality star and ex-girlfriend Kardashian, although her name is never mentioned in the song. Lyrics also are rumored to reference Kardashian's boyfriend Kanye West.

The references have not been confirmed by the singer but he casted a video model with a striking resemblance to Kardashian, only further fueling speculation.

Ray J said Bobby Brackins, who is featured on the song, is the one who came up with the song's concept. The latter also showed Ray J a photo of Luba on Instagram and the singer immediately approved.

While he had told Hot 97 in an interview on April 8 that the song isn't about Kardashian, Ray J had something different to say on BET.

"Who is the song about?" host and rapper Bow Wow asked.

"The song is about something I did," Ray J replied. "I try not to go so hard with the record because it's self explanatory."

The song, which debuted at No. 3 on Billboard, won't define the singer's upcoming music. He said, "There are songs coming with a whole lot more substance. We are just having fun with this."

Kardashian has not made any comments about the song and neither has West. Ray J admitted that he's a "huge fan" of the rapper and said he doesn't have any negative feelings toward his ex, according to The Grio. The music video for I Hit It First was released in late April.

Tags: Kim Kardashian Ray J