As if the brand doesn't always excite its consumers, Sephora just took things to another level.
Earlier this month, Sephora announced a new campaign in the coolest way possible. The beauty company decided to cast its very own employees to star in their latest holiday campaign. Here's the kicker, the festive "Reach Out and Gift" campaign includes a diverse group of employees.
The employees didn't come from one store, so the decision wasn't too easy. To enter the contest, Sephora employees were required to submit a video of themselves talking about what beauty means to them.
According to Racked.com, the campaign developed due to conversations about celebrating a diverse sense of beauty.
Although, the campaign debuted in October, one of its stars, 23-year-old Taija Kerr, recently went viral on Twitter after she announced that she is the first Afro-Hawaiian woman to be featured in a major beauty campaign.
Aloha I’m Taija, 23, this year all of my insecurities brought me the biggest opportunity of my life. I am the FIRST Afro-Hawaiian Women to be displayed on a beauty campaign. Mahalo @sephora pic.twitter.com/wpdcZ5qCnS
After Kerr's announcement, praise and celebration came quickly with thousands of people congratulating and complimenting her. Everyone elaborated on the fact that Afro-Hawaiians are underrepresented in beauty and media. Social media users also noted that Kerr's opportunity would definitely open doors for others.
Here are some of Twitter's reactions to Kerr's big news
— Taí (@taijaax3) December 13, 2017
Issa Hawaiian goddess — A Tay (@AllynnTay) December 14, 2017
I'm so glad you're the first. You're absolutely beautiful!!
— sleepygirl (@farOnMars) December 14, 2017
Me and my coworkers always talk about how gorgeous you look in that picture! — Marissa Melhorn (@marissamelhorn) December 14, 2017
Yaaaaaasc Im doing a extra XTRA whip and a flip for youuuuu #congrats
— R.St.Vincent (@kinkyhautecurl) December 14, 2017
Among all of the excitement, Kerr got the chance to speak with POPSUGAR. The 23-year-old stated that she hopes she can become someone that the keiki children can look up to.
Kerr also mentioned that she's never had a Polynesian figure to look up when she was growing up.
This is only the beginning for the New York makeup artist. Social media users have already started to get Rihanna's attention in hopes that Fenty Beauty might possibly be her next move. Until then, congrats Taija!