Kim Kardashian might become richer in the next few months because one picture of her face is worth $10 million.
The "Keeping Up with the Kardashians" star accused the developers of a photo-editing app of taking a two-year-old photo of herself to use in its own advertisement campaign. The said original photo of Kim was used in her beauty line, KKW Beauty.
View this post on InstagramLove this glam! @makeupbymario used the @kkwbeauty dark & light Powder Contour & Highlight kits for my eyeshadow! Kkwbeauty.com A post shared by Kim Kardashian West (@kimkardashian) on Oct 31, 2017 at 7:23am PDT
According to a 14-page lawsuit filed by Kardashian's attorneys, the Chinese company behind "Sweet Cam" photo editing mobile application iHandy Ltd., is being sued by the reality star for "unauthorized use and fraudulent commercial exploitation of Kim Kardashian West's photograph and one of the most famous and recognizable women in the world."
"Sweet Cam" is a "selfie editor app and a community for creators, by creators," according to their Instagram page.
iHandy counter argued that they didn't realize the photo used was really Kim Kardashian. However, Kardashian's lawyer claims that the app even had the audacity to threaten the reality star not to bring claims against them for their "blatant infringement, or they would go after her." They also stated that she "does not use, like, nor endorse" iHandy.
Kardashian is seeking $10 million because it "includes the cost of licensing her photo and using her likeness." She also wants profits that the company have gotten from using the photo.
TMZ noted that Kardashian earns $1 million for each Instagram advertisement she posts.
It isn't the first time the mega-influencer sued anybody who used her image for profit.
In February, she issued a $10 million lawsuit against fashion brand Missguided for using her "stylish image" for sales.
Missguided is a fashion brand known for recreating celebrity fashion looks at more affordable prices. The brand isn't the only company to do this. What prompted Kim to file a lawsuit was because Missguided kept tagging her in posts on Instagram, which led people to believing that she is associated with the company.
Kardashian won the case and was awarded $2.7 million for damages.
Fashion Nova, is also a fast fashion company who replicates Kim Kardashian's style and outfits. However, Kim did not sue the brand -- perhaps recognizing that her sister Kylie Jenner worked with the brand in the past.
Moreover, Kardashian isn't the only celebrity to have her photos misused by companies and brands.
Just last month, Ariana Grande sued the newly-bankrupt Forever 21 for $10 million after the retailer released an ad campaign that replicated and included photos from music videos from her "Thank U, Next" album.
The Ariana-copycat campaign in question included pictures and videos posted across Forever 21's website and social media, repurposing music video stills and other images from her music videos for "Thank U, Next" and "7 Rings." They even tagged Grande in the photo's captions.