James Franco is going to be the next celebrity to be roasted by Comedy Central, the actor confirmed Tuesday night.
"Hey y'all, what's up? I'm gonna get roasted on Comedy Central," Franco said in an Instagram video he uploaded. "Be sure to check it out. They wanted me to tell you that, alright? [laughs]"
Comedy Central confirmed the news on Wednesday through their official Twitter account, adding that it was not "a drunk tweet or a dream" by the actor. They also used the hashtag #FrancoRoast to generate buzz for the special.
— Comedy Central (@ComedyCentral) July 10, 2013
"If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he'd be the perfect person to roast. Oh well... I suppose we'll just have to make do," Kent Alterman, Comedy Central president of content development and original programming said in a statement.
Franco added, "I've dreamed about this Roast for as long as I can remember."
The Roast will be taped in August and air on Comedy Central on Labor Day. Additionally, the network will air Francophrenia, a documentary directed by Franco himself that chronicles his time spent on the soap opera General Hospital. Francophrenia is scheduled to air directly after the Roast on Labor Day.
Franco is the latest celebrity to undergo a roasting, following in the footsteps of actors such as Charlie Sheen, David Hasselhoff and Roseanne Barr, in addition to comedians Joan Rivers and Larry the Cable Guy. The semi-annual event has been held since 2003, starting with actor Denis Leary.
Franco is known for dabbling in many artistic areas over the years - including acting, directing and writing - and will have his own book of poetry published in 2014. He appeared this summer in the raunchy apocalyptic comedy This Is the End, in which he played an exaggerated version of himself.
He also starred this year in the films Oz: The Great and Powerful and Spring Breakers. He will be playing Hugh Hefner in the upcoming drama Lovelace.