If there's a way to get consumers excited about a store opening, adding Robin Thicke to the mix is an exceptional way to do it.
The 37-year-old singer helped open the three-story Express flagship store in Times Square, N.Y., on Tuesday with an energetic mini performance.
Thicke came down the store's escalator before hitting the small stage set up on the first floor. Sporting a black suit, a white t-shirt and sunglasses, he opened the show with Give It 2 You without featured rapper Kendrick Lamar. Thicke then took off his sunglasses to sing and play his 2008 song Magic on the keyboard. During the song, Thicke asked those not holding a smartphone to clap along, but it appeared that the majority of the room was taping him and snapping photos. It's hard to expect them not to, right?
Minutes later, the beat of his megahit, Blurred Lines, was heard elevating the energy considerably. Like Give It 2 You, the multi-platinum song appears on Thicke's sixth studio album of the same name and features rapper T.I. and Pharrell Williams. The upbeat tune shot to No. 1 on Billboard and was easily the most popular song of 2013.
While he performed, Thicke also made sure to pay attention to the fans standing outside the building that didn't make it inside because of filled capacity. He walked over to them several times as they watched and cheered through the window storefront.
"Thank you so much. God bless you. Thank you Express," Thicke said after hitting the last note of Blurred Lines. "Thank you New York City. I love you."