Daytime televison stars opted for the glitz and glamour when they showed up dressed to the nines for the 39th Daytime Emmy Awards in Beverly Hills, California Saturday.

The annual event inspired them to jump on the opportunity to put their best foot forward in gowns and tuxes not usually worn on their daytime television appearances.

Two main fashion themes ruled the night: dark, in the LBD (Little Black Dress) variety and reality star-turned daytime talk show host Bethanny Frankel led the pack in her cocktail number. The embroidered details and sheer panels over the nude slip helped the Skinny Girl cocktail founder look very chic and ladylike. The image booster is a nice contrast to the foul mouth she's known for.

Other black numbers that were favorable were a lovely lace confection worn by Lisa Rinna and Rachael Ray shocked her fans in a LBD with shiny print pattern with a plunging neckline sheer panel that bared part of her bust.

And the other theme of thenight that struck a chord among the fashion set were gowns in bold bright hues.

"The Talk" show host Lisa Chen shined bright in teal, actress Melissa Claire Egan in an orange thigh-hi slit revealing dress with pink trim and actress Chrishell Stause popped pretty in a one-shoulder pink gown and legendary actress Susan Lucci stunned in a red satin formfitting gown.

The winners off the carpet, for the actual tv shows included "General Hospital" won five trophies, including best drama, Regis Philbin was given a fond farewell as a departing talk-show host. NBC's "Today" show won as best morning show and the syndicated "Jeopardy!" was named best game show at the annual ceremony Saturday and the syndicated "Dr. Oz" was named best informative talk show.

The 39th annual Daytime Emmy Awardsand aired on the HLN channel last night and was held at the Beverly Hilton, where in February the late Whitney Houston was found dead on the eve of the Grammys. The ceremony moved to cable for the first time after airing on CBS the past two years. The awards are bestowed by the National Academy of Television Arts & Sciences.

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Sharon osbourne, Lisa Rinna, Whitney Houston, Aisha Tyler, Jamie Lynn Spears