Breaking Bad ended its run last year, but fans of Vince Gilligan's ode to cooking meth in Albuquerque have been anticipating its spinoff Better Call Saul pretty much since the moment it was announced.
The show got pushed back until 2015, but it was also renewed for a second season before a second of the program had even aired. However, a bit of promotion has now popped up in the real world. On Wednesday, The AV Club reported that a billboard promoting the show has been erected in Albuquerque.
That being said, it isn't merely a billboard for Better Call Saul. Instead, it is a billboard for lawyer James M. McGill. For this to make sense, one must know that the sleazy lawyer Saul Goodman, played by Bob Odenkirk, took on that name to appear Jewish in hopes it would help him get clients. As Better Call Saul is a prequel to Breaking Bad, it makes sense for the show to give us this unique look into the history of Goodman.
The billboard features Odenkirk as Goodman/McGill, but it also features a real phone number. If you call this number, you hear a message from McGill himself, of course voiced by Odenkirk. It's a clever way to promote the show, and a way to keep it in people's minds while fans wait for it to air in 2015. The show brings back not just Goodman from the Breaking Bad universe, but also fixer/hired goon Mike Ehrmantraut, played by Jonathan Banks. There has also been talks of possible cameos from Walter White and Jesse Pinkman, but for right now, all we've got is a billboard in Albuquerque.