The iHeartRadio Music Awards are almost here and might become more successful than ever.
As a new award ceremony, this event is lined up for only its second year. According to Friday's report from Variety, the first event did pretty well and will hopefully become even better.
"It's an award show where people will hopefully feel good about the winner," iHeartMedia president of national programming Tom Poleman said. "(The winners) sync up well with what consumers told us were the hits throughout the year, so it's not a secret society picking the records, it's the people who are making them hits."
The site also mentioned some big names who are set to perform, including Sam Smith, Madonna, Snoop Dogg and Rihanna.
John Skyes, iHeartMedia president of entertainment enterprises, explained why this award show is happening considering that there are plenty of other music ceremonies that already take place.
"The closest thing you could probably compare us to is the early VMAs," Sykes said. "Someone might ask, 'Why should you have an award show?' And I would say, this is the music we program and the artists we work with every day, so we of all entities should have a show where we honor the artists who are putting out the music that the audiences are embracing."
Poleman also pointed out how this particular event has a unique quality when it comes to radio ceremonies versus the ones that air on television.
"We have 850 radio stations that are talking about this for two months leading up to the show," he said. "All of our personalities are activating in the audience, and they've been creating a storyline that crosses the finish line at the award ceremony itself. So it makes it much more of a moment, where you have to hear the end of the story."