Black Friday is the biggest shopping event of the year, with retailers offering huge discounts on TVs, gadgets, and clothing among other things.

Now, people can even opt for a cheap vacation with WOW Air's latest Black Friday sale and they don't even have to queue up for it. The Icelandic low-cost transatlantic airline is offering flights to Europe for as low as $99.

What's the offer?

The company announced last month that it would offer one-way flight tickets for $99 to seven European destinations such as Amsterdam, Brussels, Frankfurt, Dublin, Edinburgh, Stockholm, and Copenhagen from five cities in the United States, namely Boston, Washington, D.C., New York, Pittsburgh, and Chicago.

The offer also allows travelers to fly to the same European cities from Los Angeles and San Francisco for a reasonable single-way fare for as cheap as $119. The reduced fare is offered on flights departing in November through Dec. 13 and can be purchased from the company's official website.

"WOW air is happy to provide some early holiday cheer to travelers in many of our U.S. destinations," Airline founder and CEO Skuli Mogensen said in a statement obtained by Business Insider. "We hope to make international travel more accessible for travel enthusiasts during the holiday season and beyond."

The deal is a steal and the best part about it is that one doesn't even have to wake up early in the morning, wait in lengthy queues outside the mall and fend off fellow shoppers to make the most of the Black Friday sale. Travelers can book the flights in their pajamas right from the comfort of their home.

What's the catch?

The tickets might be light in the pocket but there is a catch. Travelers have to book a return flight to take advantage of the reduced fare and are only allowed to carry one personal item weighing up to 22 pounds for free. It means that the fare does not include the additional carry-on luggage cost of $39.99 and check-in luggage cost of $59.99.

See the Northern Lights in Iceland

As an add-on bonus, the flights will be via the Icelandic capital of Reykjavik, so travelers can choose for the WOW air stopover option, spend a couple of nights in the beautiful city, and witness Mother Nature's incredible display of the Northern Lights, which are generally visible during the fall and winter months.

If travelers want to get their hands on a cheap ticket, they'll have to hurry up because there are only a total of 1,250 seats available for $99.