It might not be considered brain food, but in Columbia University's dining hall, it's no brainer that many of the students really enjoy Nutella.

So much so that Vicki Dun, the school's executive director of Dining Services, said the demand for the chocolate hazelnut spread is up to 100 pounds a day, according to Business Insider. It's also reportedly costing the dining services in the university $5,000 a week.

Nutella was first served at the school's Ferris Booth Commons dining hall last month, and the large amounts of Nutella gone in a day have speculated theft.

Dun told the Columbia Spectator in an email that students have filled cups of Nutella to-go and have taken full jars out of the John Jay residence hall.

According to the Columbia Spectator, student council representative, Peter Bailinson, says students could feel entitled to take the Nutella because of a $2,363 per semester dining fee. "When you're paying that much for a dining plan, some people feel a bit more entitled to taking things from the dining hall," he said.

Business Insider estimates that if the Nutella consumption at Ferris Booth Commons continues at this rate, the dining program could spend around $250,000 on Nutella alone. That's a lot of dough for a spread. 

Tags: Columbia University Nutella