Kaia Gerber News 2016: Model Is The New Face For Marc Jacobs Beauty

The quintessential Marc Jacobs girl is the epitome of cool: She's effortlessly badass, sexy without being overtly so, and not afraid to be bold. In a nutshell, she's Kaia Gerber.

The daughter of Cindy Crawford just landed her first major beauty campaign with Marc Jacobs Beauty. While the official campaign images are yet to be released, the beauty brand posted several behind-the-scenes shots on their Instagram. Needless to say, each photo is utterly gorgeous.

We are proud to announce @KaiaGerber as the new face of Marc Jacobs Beauty! Read more here: https://t.co/1o1SsgdOrQ pic.twitter.com/ngpzDkwZkl

— Marc Jacobs (@marcjacobs) September 8, 2016

An exclusive look behind-the-scenes on set of our campaign with @kaiagerber, the new face of #MarcJacobsBeauty. Read all the announcement details on @allure!