Even if Thanksgiving is two weeks away, the holiday season has already begun at Amazon.

According to CNN, the online shopping site has launched its Black Friday deals website last Tuesday. The site featured sale on different items like clothing, toys and also electronics. It was reported that the site will feature new deals every day until December 22.

Some of the earliest deals that were available as of Tuesday were Amazon Kindle e-reader models like indle, Kindle Paperwhite, and Kindle Voyage, which was offered at USD 20 off the original price and huge discounts on coats and jackets. The site also features the upcoming deals that show the countdown and the saving available for the members of their Prime program.

See Kindle Pricing on Amazon:

Kindle Voyage 6'': Kindle Voyage E-reader, 6" High-Resolution Display (300 ppi) with Adaptive Built-in Light, PagePress Sensors, Wi-Fi - Includes Special Offers

Kindle PaperWhite: Shop Amazon - Our Best-Selling Kindle - Now Even Better

All New Kindle: Shop Amazon Devices - All-New Kindle for Kids Bundle

Express UK reported that the Roku Streaming Sticks have also been featured in their website. Amazon revealed that they want their customers to enjoy the whole holiday season and that is why they decided to make the deals available earlier.

They plan on counting down the holiday with more deals released every day. So even though Black Friday is still on November 25, many would be delighted to know that they can start shopping on Amazon next week. For those who will miss on a lot of offers in the upcoming weeks, there will still be plenty of deals when Cyber Monday begins.

Amazon's website came up just in time when many of the retailers have also announced some of their own plans in the upcoming Black Friday holiday sale. Retailers like Walmart have already revealed that they are planning to deploy additional workers to help their customers get through checkout easily.

Macys also announced that they are opening earlier this year. The store is said to be open staring 5 pm on Thanksgiving Day and stays open until 2 am It will then reopen at 6 am on Black Friday.