Kim Kardashian West's latest foray into the world of reality television is almost upon us. And finally, the first look at Glam Masters is here.
The series pits a group of wannabe makeup artists against each other in a battle to create a limited edition KKW Beauty makeup line.
Lifetime released close to 30 minutes of footage from the upcoming show, giving fans a glimpse into how it's actually going to operate.
Hosted by Laverne Cox, it stars Kardashian-West's makeup artist, Mario Dedivanovic as one of the judges, along with YouTube personality Kandee Johnson, and Milk Makeup cofounder Zanna Roberts Rassi. The show will run for eight episodes starting Feb. 28.
The super-glamorous Cox certainly makes a big impression in the sneak-peek footage, with a glittery design painted on her forehead that perfectly matches her metallic, tie-neck dress with sweeping sleeves and an eye-catching thigh-high slit.
The biggest takeaway from the footage is, of course, the prize. Lifetime's sneak peek at Glam Masters confirms that the winner will get the once-in-a-lifetime opportunity to collaborate with Kardashian West herself to create a limited-edition makeup collection for the must-have KKW Beauty.
This collection will then be featured in a booth at an upcoming Beautycon festival, which will take place in New York, Los Angeles, and London.
Putting Their Best Face Forward
The first, er, face-off in the competition sees four so-called beauty influencers for "Express Your Selfie" challenge. They're given one hour to create a glamorous, metallic drip look and then capture it in a selfie.
After one person is eliminated, the other three move on to a second "Glamp It Up" challenge, which involves creating an avant-garde look inspired by one of the seven deadly sins.
"You have one hour to create a look of biblical proportions," Cox explains.
One contestant immediately chooses lust, to create a messy look that seems to evoke a long night out on the town. Elsewhere, Cox describes another of the looks as a mixture of Jackson Pollock, Edvard Munch, and Alexander McQueen, which is high praise indeed.
According to Kardashian-West's co-producer on the show, Diana Madison, Glam Masters was brainstormed after the two realized just how many Instagram users/makeup artists were looking to be discovered by the Keeping up with the Kardashians star.
Madison promised tons of outrageous, crazy makeup looks as well as plenty for wannabe impressarios to create at home. Perhaps even in the hopes of catching Kardashian West's attention for season two.